Website search engine optimisation – 5 tips for better Image Search results

Adding attributes and descriptions to your images can improve your websites search engine performance. Google Images for example indexes billions of images, and so optimising your images with the correct keywords will help target visitors to your website.

For most Google search queries, several images are displayed above the standard search results, and these will be linked to the website that they appear on.

Here are some tips to help improve your Google Image Search results and hopefully direct traffic to your website via Image Searches:

1. Use descriptive text in your image Alt attributes. For example:

img src=”website-design.jpg” alt=”website design”

2. Use similarly descriptive text in your image Title attributes:

img title=”website design” src=”website-design.jpg” alt=”website design”

3. Use keywords in your image file name, and separate words with a hyphen. As in the examples above, website-design.jpg

4. Google currently appears to favour images of larger size, and it’s good practice to include the image dimensions too, for example:

img title=”website design” src=”website-design.jpg” alt=”website design” width=”200″ height=”150″

5. Text surrounding the image on your page also affects the position of your image in the Image Search results, and it also helps if you optimise the rest of the page with the image keywords you want to target, so for example you could also modify the page title and keywords in your metatags.