Search Engine Optimisation
We develop our websites to the latest World Wide Web Consortium (W3C) guidelines using table-less CSS layouts to guarantee fast download times, accessibility guideline adherence, and enhanced search engine performance. The websites we build are fully optimised to ensure easy indexing by search engines such as Google and Yahoo. We do not use ‘black hat’ techniques that could jeopardise your websites performance and reputation, as used by many ‘SEO experts’, instead we ensure that your site is designed to be search engine-friendly from the bottom up.
Once completed we submit your website to all the major major search engines.
Search engine optimisation for existing websites
If your current website is struggling to be found by search engines then we can also improve it’s performance with a range of optimisation techniques:
- Review of your site content or structure
- Technical advice on website development – for example, hosting, redirects, error pages, use of JavaScript
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies
Visitor tracking software and website statistics
Visitor tracking software is essential for checking your websites popularity and performance, and we provide a range of methods for monitoring visitor activity on your website:
Via your hosting account – AWStats is a high quality visitor analysis tool. Available web statistics include visits, unique visitors, pages, hits, browsers, search engines, keywords, robots visits, broken links and more. Your hosting account will also provide alternatives to AWStats if required – Latest Visitor Staistics and Webalizer visitor analysis tool.
Via your shopping cart and content management system software – Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Google Analytics can be directly integrated into your website via the shopping cart or content management system control panel.
Dynamic Image Histograms for shopping carts – Sales (By Hour/Day/Month), Product Search Phrases, Product Popularity (By Views), Product Popularity (By Sales) and Customers Online Now.